Julia B Fee. Sotheby's international realty
MBR Real Estate Postcard Design | 2025
This real estate postcard is meticulously crafted to visually communicate sophistication, exclusivity, and high-end appeal while ensuring a seamless user experience. Every design element is intentionally curated to guide the viewer from first impression to action through a structured and elegant layout. By blending luxury branding, strategic layout, and premium imagery, the postcard creates a visually compelling marketing piece. Thoughtful typography, balanced framing, and high-impact visuals work together to elevate the property’s presentation while encouraging engagement and action.
Establishing a Clear Visual Hierarchy
The layout follows a structured hierarchy that naturally leads the viewer’s eye through key information in a logical and aesthetically refined manner.
Prominent Branding & Logo Placement – Positioned at the top to reinforce credibility and brand recognition for Julia B. Fee | Sotheby’s International Realty.
Property Address & Description – Centered to immediately highlight key selling points, such as luxury finishes and prime location.
Striking Hero Image – The first visual anchor, ensuring the property’s architectural elegance or interiors leave a lasting impression.
Call-to-Action & Contact Details – Placed at the bottom for seamless access to the agent’s information, encouraging potential buyers to take action.
Strategic Use of Negative Space & Layout for Readability
A balanced approach to negative space ensures clarity and visual harmony, preventing the design from feeling overcrowded.
Left-Aligned Text for Comfortable Flow – Creates an intuitive reading experience and enhances readability.
Strategic Symmetry in Image & Text Balance – Maintains an aesthetic equilibrium, keeping the design clean and engaging.
MBR Real Estate Postcard Design 1 Mockup
MBR Real Estate Postcard Design Front 1
MBR Real Estate Postcard Design 2 Mockup
MBR Real Estate Postcard Design Front 2
MBR Real Estate Postcard Design 3 Mockup
MBR Real Estate Postcard Design Front 3
MBR Real Estate Postcard Design Back
The work featured on this website was completed during my time as a graphic designer at William Pitt Sotheby's International Realty. All designs, materials, and projects displayed here are representative of my professional work while employed at the company, and are used with permission for portfolio purposes only. William Pitt Sotheby's International Realty retains ownership of the original content and materials.