Adore Me - Gamified valentine’s Day email
Design a Valentine’s Day Collection email.
Directions: Create an email from scratch to promote the 2025 Valentine’s Day Collection! Feel free to pull any images of products from the collection from adoreme.com, from our Instagram, or wherever else you can find them. This email should be medium–long in length.
Must-Haves: This email must adhere to our Valentine’s Day branding guidelines.
Fonts: Montserrat and Professor
Colors: #ffecf1ff (light pink), #e11f4dff (cherry red), #e8f8ffff (light blue), #ffffffff (white), and #000000 (black)
Copy: The name of the collection is “Sending Love”
Miscellaneous Graphics/Visual Treatments: See slides 4 & 5 (not all of these need to be used in the email at the same time, but please incorporate a couple of them somehow!)
Gamified Valentine's Day Concept:
The "Click to Reveal Your Valentine Mood" concept is an engaging, interactive way to captivate customers while driving product discovery and conversions. By introducing an element of surprise, the reveal takes place as a pop-up on the Adore Me app and site, immediately grabbing attention and prompting users to shop. This approach taps into users’ curiosity, encouraging clicks, deeper engagement with the brand, and seamless product exploration.
Visual Framing with Decorative Borders:
The hand-drawn ribbon borders serve as an elegant framing device that keeps attention focused on the core message. This design choice evokes the feeling of a wrapped gift, creating a subconscious association with excitement and exclusivity. The consistent use of red and pink tones reinforces the romantic and feminine branding.
Upside-Down Triangle & CTA Focus:
This email follows an inverted pyramid structure, guiding users toward the final call-to-action:
The "Sending Love" header captures attention.
The envelope graphic builds intrigue.
The mood selector offers an interactive choice.
The CTA buttons at the bottom reinforce the next step, making clicking a natural action.
By structuring the content in this way, the design ensures seamless engagement from top to bottom, keeping the user’s attention throughout the email.
Design Choices and Justifications:
The "Click to Reveal Your Valentine Mood" email combines romantic design with gamification to create an engaging and interactive experience. The red, pink, and white palette evokes love and passion, while the handwritten header adds charm and intimacy. Playful theme icons (roses, desserts, and cherries) represent Bold & Passionate, Flirty & Sweet, and Mysterious & Elegant moods and link to color selections of the V-Day page on Adore Me's site. The gamified envelope adds a sense of mystery and excitement, enticing users to click and "reveal" their personalized Valentine mood. This interactive element increases engagement by making the shopping experience feel fun and exclusive. Clean body copy and bold CTA buttons like “Reveal Your Valentine Mood” guide users effortlessly toward product discovery. By integrating gamification with a romantic design, this email not only boosts clicks but also enhances user enjoyment, leading to higher engagement and conversions.
Adore Me - Gamified Valentine’s Day Email Desktop Mockup
Adore Me - Gamified Valentine’s Day Email Mobile Mockup
Adore Me - Gamified Valentine’s Day Email Lead Banners
Adore Me - Gamified Valentine’s Day Email Header
Adore Me - Gamified Valentine’s Day Email CTAs
Adore Me - Gamified Valentine’s Day Email Full Creative
The work featured on this website was completed for Adore Me as a contract-based design projects. All designs, materials, and projects displayed here are representative of my professional work for the company and are used with permission for portfolio purposes only. Adore Me retains ownership of the original content and materials.