Who I am

A trained artist and designer with a strong foundation in marketing, Anna Tatyana Koch merges artistic vision with strategic brand communication to create designs that not only captivate but also drive engagement and business success. With a background in graphic design, branding, and digital marketing, her work goes beyond aesthetics—each project is built on audience insights, data-driven strategy, and compelling storytelling to ensure measurable impact.

Born and raised in the Bronx, Anna’s approach is shaped by a diverse creative landscape, allowing her to craft designs that feel both refined and culturally resonant. Whether through luxury real estate campaigns, editorial layouts, or immersive brand identities, her expertise lies in seamlessly integrating artistic expression with market-driven results.

Expertise & Skills

  • Marketing-Driven Design – Developing visuals that align with business goals, consumer behavior, and engagement strategies.

  • Branding & Creative Direction – Establishing cohesive brand identities that strengthen audience connection.

  • Digital Strategy & Content Marketing – Crafting high-impact campaigns that boost engagement and brand presence.

  • Technical Proficiency – Mastery of Adobe Suite, Figma, Blender, AutoCAD, ActivePipe, META, and digital marketing tools.

  • Data-Informed Decision Making – Using performance insights to refine creative strategies for optimized results.

Values & Approach

With a deep appreciation for both artistry and strategy, Anna believes that strong design is more than just visual appeal—it’s a powerful tool for storytelling, engagement, and business growth. Her work is defined by precision, innovation, and an understanding of how visual communication influences consumer action, ensuring that every project delivers impact, authenticity, and measurable success.

Anna Tatyana Koch Headshot. Anna is sitting on a couch smiling.

Philosophy:

Preview images on this site are presented in black and white, while full-color versions remain in the image galleries. This intentional design choice emphasizes composition, form, typography, and structure, stripping away the distraction of color to reveal the core strength of each design. By showcasing work in its purest form, this approach reinforces the idea that strong visual communication transcends the need for hues.

The image galleries retain their full color, offering a glimpse into how these designs exist in their intended context. This contrast between monochrome previews and full-color application provides a complete perspective on the design’s adaptability, impact, and storytelling power.