Adore Me - BOGO Sale Email
Create a BOGO (Buy One Get One Free) sale email.
Directions: Create an email from scratch to promote the sale! This email won’t include any product images — so you can use this opportunity to work from a truly blank canvas and showcase your creativity. Feel free to use whatever colors, fonts, and visual treatments you think are appropriate for the current season. This email can be as long or as short as you see fit. Must-Haves: Please work the following sale disclaimer into the email: Valid on Sale items only. Exclusions apply. It’s also important to include at least one CTA within the email for the user to click on.
BOGO Typography GIF Justification:
The large animated BOGO is a strategic design choice aimed at immediately capturing the viewer’s attention. Positioned as the primary visual element, its bold and playful typography not only creates a sense of excitement but also draws focus to the core promotional message: Buy 1, Get 1 Free. By avoiding product-specific imagery, the design maintains a level of universality, making it relatable and appealing to a broader audience.
BOGO Event Countdown Timer:
The timer at the top of this email is a highly effective design choice to create a sense of urgency. By visually counting down the remaining time, it directly reinforces the idea that the "Buy 1, Get 1 Free" offer is time-sensitive, encouraging recipients to act immediately. This tactic leverages FOMO (fear of missing out) to motivate users to click the "Shop" CTA before the promotion ends. Additionally, the timer draws attention to the offer as the primary focus, ensuring that viewers understand the limited nature of the deal. Combined with the bold "BOGO" headline and concise messaging, the timer enhances the email's ability to drive conversions quickly and effectively.
Visual Hierarchy Leads You to Click:
This BOGO promotional design subtly guides the viewer’s eyes to the Call-to-Action (CTA) button through an intentional text hierarchy and triangular structure. The largest and boldest text ("BOGO") captures immediate attention at the top. From there, the decreasing size and weight of the text naturally funnel the viewer's gaze downward, following an invisible upside-down triangle. This composition creates a sense of visual momentum, leading the eyes directly to the "SHOP" button—making clicking feel like the natural next step.
This structured design approach enhances engagement and improves conversion by aligning with the way people instinctively process visual information.
Design Choices and Justifications:
The bold “BOGO” grabs attention with playful typography, clearly highlighting the offer. The subtle animation adds energy and draws the viewer’s eye to the key message, enhancing engagement. Soft pastel tones and purple hues create warmth, contrasting with the cool, light blue background that subtly evokes frosty winter skies. This seasonal connection aligns with the colder months, reinforcing the idea of refreshing wardrobes for winter while staying cozy. The centrally placed “SHOP” button is clear and accessible, ensuring easy interaction. The balanced layout naturally guides the viewer’s eye from the headline to the CTA, keeping the focus on the promotion. This clean, engaging design effectively communicates the message and encourages action. By combining bold typography, a cohesive color palette, and a seasonal theme, the banner effectively engages the audience and encourages action, making it both visually appealing and functionally effective.
Adore Me Bogo Email Full Layout
Adore Me Bogo Email Desktop Mockup
Adore Me Bogo Email Mobile Mockup
BOGO Event Countdown Timer
BOGO Typography
Adore Me Bogo Email Lead GIF
The work featured on this website was completed for Adore Me as a contract-based design projects. All designs, materials, and projects displayed here are representative of my professional work for the company and are used with permission for portfolio purposes only. Adore Me retains ownership of the original content and materials.